Most "AI agency" pages are a wall of buzzwords. This one explains what the work actually is, what it costs, and how to tell a real builder from a reseller.
Strip away the language and there are only three kinds of work:
If an agency leads with the third and never mentions the first two, be careful. The first two are where the payback usually is.
A lot of "AI agencies" are a thin layer over someone else's product. Three questions sort this out quickly:
One founder, Norm Murnieks, based in Surrey and working across Metro Vancouver. 25+ years in sales and marketing before moving into building software, which is why the work starts with your numbers rather than your tech stack. Projects are fixed-price — you get the number before any work starts.
Seven products are live and running in production today, including Marketplace Lister (a Chrome extension used by car dealerships), FlowWrite, and a CRM built from scratch. You can open every one of them from the live work section — they are products, not case-study screenshots.
Almost every engagement begins the same way: a free audit of what you already run. Not a sales call with a slide deck — a scored look at your marketing performance, your tracking, how fast leads get answered, and which manual processes are eating staff hours. You keep the report whether you hire us or not.
The reason it works this way is simple. Roughly half the businesses that ask for "AI" turn out to have a tracking problem or a follow-up problem, not an AI problem. Finding that out costs you nothing and saves you a five-figure mistake.
U11 is based in Surrey and works with businesses throughout Metro Vancouver: Vancouver, Burnaby, Richmond, Coquitlam, New Westminster and Langley. Most of the work is remote, because almost none of it requires standing in your office.
What we won't pretend: a Surrey business does not magically rank at the top of a Vancouver map search. Proximity is a real ranking factor, and any agency promising otherwise is selling you something. If local visibility is the goal, that's a specific piece of work with specific limits — see SEO for Metro Vancouver.
The audit works that out for you — what to fix first, what it costs, and what to ignore.
Book a free audit